PAN Communications has been picked AOR for employee health benefits provider Maestro Health.
The Boston-based agency is charged with helping Maestro raise brand awareness, and will work alongside the benefits administration company’s marketing, sales and leadership teams for the sake of telling Maestro's story and driving national growth.
Chicago-based Maestro recently acquired benefit administration company Group Associates.
Maestro Health CMO Lauren Metsig said the partnership was a natural fit, given PAN’s “innovative approach to public relations and proven success in our industry.”
“PAN understands the value of our people, passion and platform of which we are rooted — and they have the innate ability to share that passion we have to revolutionize the world of employee health and benefits,” Metsig said in a statement.
PAN, which specializes in technology and healthcare communications, was ranked by O’Dwyer’s the twenty-third largest PR firm for technology, and 39 for healthcare, according to O’Dwyer’s annual rankings of PR firms.
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