DS Simon MediaDigital, social and video communications firm D S Simon Productions has changed its name to D S Simon Media.

In a statement, the firm stated that the new name better reflects today's media landscape, where digital content is created and distributed across paid, earned, shared, and owned platforms, services for which D S Simon has seen increased demand.

“The definition of media is changing,” President & CEO Doug Simon said in a statement. “Media includes the compelling content we create for organizations and the broadcasters, journalists, bloggers and influencers that air, post, and share that content. Our name change reflects that new reality.”

The new appellation comes on the heels of the company’s 30-year anniversary. Simon founded the New York-based firm in 1986.