Saunders & MarkowSaunders, Markow

PadillaCRT has snapped up brand strategy boutique Joe Smith in Richmond, Va., adding seven staffers.

The top independent firm, which has a strong Richmond presence with its CRT/Tanaka roots, gives executive leadership team slots to Joe Smith principals Christian Markow and Barry Saunders, the former Richmond chiefs of brand marketing agency Prophet.

Joe Smith's client experience spans Chick-fil-A, The College of William & Mary and GE.

PadillaCRT CEO Lynn Casey said the deal both aligns with the firm's growth strategy and will help clients "achieve their purpose and make strong connections with the people who are important to their success."