Michelle LeeMichelle Lee

A changing of the editorial guard at Allure.

Condé Nast president Bob Sauerberg on Wednesday named Michelle Lee editor-in-chief of the fashion/beauty magazine, effective immediately.

Lee succeeds Linda Wells, who founded Allure in 1991 and will be transitioning to an advisory role at Condé Nast.

“When Linda Wells launched Allure, it broke new ground and redefined the beauty category, and she leaves us with that rich heritage to build upon,” Sauerberg said, in a statement. “Today we begin a new phase of innovation for the brand, with Michelle paving the way for the next wave of consumers who crave interactive beauty content that’s both inspiring and approachable.”

Prior to joining Allure, Lee was editor-in-chief and CMO of Nylon Media, where she oversaw all editorial content, native advertising and marketing for Nylon, Nylon Guys and Nylon.com. She also helped introduce Nylon Studio, the company's in-house creative agency.

Before that, Lee was the chief content and strategy officer at Magnified Media, a full-service branded content and custom publishing agency.