A new book has been released that covers every facet of selling a PR agency, from the moment an agency is created until the day the owner considers an exit strategy.
“When and How – Selling Your Public Relations Firm" was written by Art Stevens, managing partner of The Stevens Group.
According to Stevens the book will be given free of charge to any U.S. PR agency owner who requests it. It will also be available in a quality paperback version as well as via Amazon.
The book consists of blogs Stevens has written for the past several years for PRSA’s online publication, Tactics. The book covers. It features such subjects as what you need to know about getting acquired, an agency owner's self "sell" test, today's acquisition landscape and why a buyer's vision must align with a seller's.
In a statement, Richard Edelman, president-CEO of Edelman, said: "Art has long relationships built on trust with most senior executives in the PR agency world. His advice is always objective and valuable."