The Blueshirt Group is supporting communications for Instructure, the cloud-based education software provider maker a run at industry institution Blackboard.

Salt Lake City-based Instructure slates a 4.4M-share New York Stock Exchange listing as INST starting today priced at $16 per share. Its flagship software platform is Canvas.

The company reported $44.4M in 2014 revenue with a net loss of $41.4M.

The Washington Business Journal notes DC-based Blackboard has dominated an education tech sector expected to top $11B by 2020, but Instructure has made inroads with its Canvas platform.

Blueshirt managing director Lisa Laukkanen handles Instructure.