Nordstrom is a major retailer that most likely has large PR and marketing departments.

Our guess is that more than a few marketing executives saw a Hanukkah sweater that recently went on sale via Nordstrom’s stores and website—and has now caused a major embarrassment.

The blue sweater, which has the words “Chai Maintenance” knitted on the top and “Hanukkah J.A.P.” on the bottom, has been pulled from shelves after it was criticized for perpetuating negative stereotypes of Jewish women, according to JewishJournal.com.

SWEATER“J.A.P” stands for Jewish American Princess, a pejorative term, while “chai,” the Hebrew word for “life,” is pronounced "high."

In addition to being pulled from its stores, the sweater in question appears to have been pulled from the company’s website, as well.

A men’s version of thee sweater says “Mazel tov” on the top front and “Oy vey” on the back, and "Happy Hanukkah" on both sides. It remains on sale.

The sweater came under a barrage of criticism on Nordstrom’s Facebook page.

“I'm very disturbed by this sweater and the negative stereotype of Jewish women,” read one post. “This can be considered anti-semitic.”

Nordstrom reps responded individually (and apologetically) to those people who said they were upset by the sweater.

At the same time, some folks said that people are being too sensitive and should lighten up. “Wow, really, find something better to be upset about,” read another post. “If you're that upset about it, don't buy it..”

But Nordstrom probably had little choice but to pull the sweater. Otherwise, the retailer is choosing to let sleeping dogs lie.

There is no reference to the kerfuffle on the company's website or its Twitter account.

That’s probably a good PR strategy. How a company responds to a particular crisis needs to be modulated according to the outcry and level of potential damage to corporate reputation.

Besides, there will be another corporate PR fail coming down the pike soon enough.