Isentia, which provides media intelligence, has acquired content marketing firm King Content for an undisclosed price. With King Content on board, Isentia can now offer clients several additional services, such as content creations and content marketing strategy.
“This acquisition provides a great fit for our existing clients, with further opportunities to extend our relationships into the marketing channel and access new clients across the region and globe,” said John Croll, CEO and managing director of Isentia, in a statement.
Isentia filters information from more than 5,500 print, radio and television media outlets and 250-plus million online conversations per month. It also provides clients with tools designed to track and analyze media issues.
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