The United States has unseated Germany to top the global nation brand ranking of Anholt-GfK, while the UK, France and Canada maintained their top 5 positions.
Simon Anholt, the former ad exec who created the index, said Germany's slip from the top slot was because of its image as the European leader. It lost ground on its perceived governance due to immigration issues and struggling economies across Europe.
The study, based on the perceptions of 50 countries, is based on six dimensions: exports, governance, culture, people, tourism and immigration/investment.
Falling in the ranking was Greece, which slipped to 21st amid its economic woes, while Brazil climbed into its slot at No. 20. Notably, Russia rose three slots to No. 22 overtaking China, Singapore and Argentina, while Ukraine jumped two spots to No. 46.
GfK maintains a country's global reputation affects business, trade and tourism.
Here are the top 10:
1. US (2 last year)
2. Germany (1 last year)
3. United Kingdom
4. France
5. Canada
6. Japan
7. Italy
8. Switzerland
9. Australia
10. Sweden.
Husch Blackwell Strategies has added FleishmanHillard alum Michael Slatin as a principal in its public affairs group.
Rory Cooper, a veteran Republican operative and policy specialist, has joined Teneo’s Washington office as senior managing director in its strategy & communications practice.
Brian Fallon, who served as national press secretary for Hillary Clinton’s 2016 presidential run, is signing on next month as Vice President’s Kamala Harris’ campaign communications director.
TikTok is nothing more than a Chinese propaganda tool that poses “a grave threat to America’s national security and, in particular, impressionable children and young adults,” say two Congressmen who want the platform registered as a foreign agent.
Public Strategies Washington has added Abbie Sorrendino, a former aide to now Senate Majority Leader Chuck Schumer.
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