Molly Mulloy, GM for MWWPR in San Francisco and head of its tech practice, has moved to Crafted Communications to develop a tech operation for the food and wellness PR specialists.
Mulloy is a former consumer tech lead for Zeno Group and was global PR manager for Texas Instruments' DLP products group.
She also directed Edelman Hong Kong's tech and consumer units and was at Rogers & Cowan.
Crafted started up in 2014 with Zeno alums Lisa Robinson and Jessica Vitale with Nature's Path as a charter client.
Mulloy takes a partner role with the agency as it looks to break into the tech market.
Laura Anderson, who rose to VP/GM of global communications and events in a nearly 20 year stint at Intel, will take on the Americas technology chair at Burson following the completion of the BCW and H+K merger on July 1.
WE Communications has partnered with ROKK Solutions to form the WE ROKK AI service.
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