Standard Media IndexTV advertising is booming, with several markets revealing double-digit gains in October, accounting for some of the best performance in nearly two years, according to a report by ad data experts Standard Media Index.

Broadcast TV ad spends climbed 12% in October, according to data released this week by SMI, which reports on advertising sales for 80% of the U.S. market. These figures officially establish October as the best month this year for broadcast TV ads, and account for the best performance in this market since January 2014. Cable ads, meanwhile, also grew 9%.

Total TV ad bookings were up 10% in October, according to SMI. All four major TV networks drew double-digit ad sales for the month, and some cable networks — including ESPN, MTV and HGTV — saw double-digit gains. Spanish-language networks Univision and Telemundo similarly experienced noted growth.

In a press statement issued yesterday on the report, SMI stated that much of TV’s ad surge can be attributed to fall TV programming, as well as the beginnings of a strong NFL football season. Higher upfront pricing, as well as a “vibrant scatter market,” were also cited as reasons for the uptick in ad spend activity.

“Everyone had a gut feeling that quality original programming, a solid upfront and great football ratings were delivering strong numbers and now we have the results to back this up,” SMI chief commercial officer James Fennessy said in a statement. “The performance of national television is very exciting given the doldrums we were in over the summer. Media owners are justifiably looking forward to a bumper holiday season.”

Other media markets see ad gains

TV wasn't the only ad market to produce a good report card last month. Almost all media sectors revealed ad spending gains in October, according to SMI, even in surprising markets like newspaper advertising, where spends were up 6%.

Not surprisingly, digital media ad spends continued to soar, up 34% in October from the same period a year prior. Social media hosted much of this growth, where ads saw an impressive 129% gain from October 2014. Video also seized a big area of the digital ad category, accounting for 70% growth. Internet radio ads grew by 47%.

Magazine ad revenues, meanwhile, dipped 1%, and radio fell 11%.