Julie MartinJulie Martin

The Halo Group, which provides marketing and branding services, on Wednesday named Julie Martin VP of Public Relations. In her new role, Martin will develop comprehensive public relations campaigns for Halo and its clients.

Prior to joining The Halo Group, Martin managed public relations for Gensler’s New York office, an international architecture, design, planning and consulting firm. While at Gensler, she worked with such clients as About.com, BankUnited, Société Générale and The New York Times Co.

“Julie is perfectly suited to lead the Public Relations team of tomorrow; creating programs that answer to overall brand strategy, focus on consumer experiences and that integrate traditional and new media tactics,” said Linda Passante, CEO of The Halo Group, in a statement.