Placement How Pepsi got its very own 'Empire' story arc (Bloomberg)

Data Beware the truthiness of charts (HBR)

Crisis Ex-Subway spokesman Jared Fogle gets 15 years in prison (Mashable)

Crisis People are taking up Volkswagen's $1K offer (Fortune)

PR/CSR Uber offers fllu shots (HuffPost)

Finance Could better PR have helped contain the financial crisis? (Marketing Interactive)

Tactics Tips for successful marketing programs when you can't name names (J. Bryson)

Healthcare HIV celebrity diagnosis - what's changed and what hasn't (M. Senak)

Int'l The road to & through Paris as it prepares for the COP21 conference (P. Beucler)