O'verlays, the maker of lightweight, decorative fretwork panels designed for customizing IKEA furniture and other home decor products, has tapped Warner Communications for PR services.
Warner will lead media relations efforts to enhance the company's brand awareness and drive consumer interest in the coming months.
O'verlays is internationally recognized for its specialized O'verlays Kits for IKEA. Offering various patterns and sizes, O'verlays can be painted and attached to furniture, mirrors, walls and glass.
"Warner's deep understanding of the home décor market, and customized approach to media relations, will be invaluable to establishing our brand as a household name with consumers and among the hotel and hospitality segment,” said Cheryle Rhuda, founder and president of O'verlays, in a statement.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
Have a comment? Send it to 
No comments have been submitted for this story yet.