Allison+Partners has opened a Boston outpost, its 13th US office.
Matthew Della Croce, partner and president of A+P's global corporate practice, which accounts for around 20 percent of the firm's business, has relocated to Boston to spur growth there.
The Boston office is directed by Eastern region chair and New York GM Anne Colaiacovo, also a partner of the firm, who also oversees Washington, D.C.
Americas president Jonathan Heit said the firm doesn't enter a market without "great consideration," adding the New England region has shown growth over the past year and the firm sees "a tremendous opportunity."
Clients in the area include iRobot, Seventh Generation, Coravin, SimpliSafe and Viber.
A+P is owned by MDC Partners.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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