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Lose the blogs.
That seems to be the prevailing attitude at the New York Times regarding blogs, if the latest iteration of The Carpetbagger is any indication.
The column, which was popularized by the late “Media Equation” columnist David Carr, has been removed from the Times' blog directory and is now a standalone page with a searchable database.
An inaugural column by Cara Buckley, who anchors The Carpetbagger coverage, announced the change.
She said the column is adopting a “less frenetic” format this year in exchange for a “meatier and, we hope, newsier online report, along with the weekly print column.”
In 2014, the Times told Poynter that “almost half” of the newspaper’s blogs would close or merge.
This could spark a trend among brands and organizations to dial back their blogs in favor of microsites that cover a specific topic in a more tempered way, rather than the loosey-goosey approach that tends to define many blogs.
What’s your blog strategy moving forward? Are blogs old hat?
Trump Media & Technology Group today reported a $58.2M net loss on $4.1M in 2023 revenues, a disclosure that drove its stock price down 22.6 percent to $47.96.
Barry Pollack, an attorney at Wall Street’s Harris St. Laurent & Wechsler, has registered Julian Assange as a client with the Justice Dept. “out of an abundance of caution.”
Paramount Global to slash 800 jobs in what chief executive Bob Bakish calls part of an effort to “return the company to earnings growth"... Rolling Stone editor-in-chief Noah Shachtman is exiting at the end of the month due to disagreements with chief executive Gus Wenner over the direction the magazine is taking... The New York Times broke the $1 billion barrier in annual revenue from digital subscriptions in 2023... Press Forward is investing more than $500 million to strengthen local newsrooms.
The majority of news articles are read within the first three days of publication, according to a recent report.
The Los Angeles Times gives pink slips to 115 people or 20 percent of its newsroom staff... TIME is also laying off about 30 employees, which is approximately 15 percent of its editorial staff... The Baltimore Banner, which was launched by Stewart Bainum in 2022 after he failed to buy the Baltimore Sun, added 500 subscribers per day in the three days following Sinclair Broadcast Group's deal to purchase the Sun.
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