Strategic Vision PR GroupSuwanee, GA based agency Strategic Vision LLC, which specializes in corporate PR, public affairs and book publicity, has added a lifestyle, sports and entertainment division to its roster.

In lieu of the changes, the agency, which was founded in 2001, has changed its name to Strategic Vision PR Group. David E. Johnson, Strategic Vision PR Group CEO, said in a statement that the moniker reflects the agency’s renewed focus on multimedia content and the social media tools today’s communicators leverage to engage audiences for clients.

Johnson said the addition of its Lifestyle, Sports and Entertainment division is a response to growth the agency has seen in those sectors.

“Along with our existing corporate, book publicity, and public affairs divisions, our company is better positioned to meet the needs and expectations of our growing clientele,” Johnson said.