The Beehive State has kicked off a review of its six-figure domestic tourism PR account with an RFP process open through mid-June.

utahThe Utah Office of Tourism released an RFP on May 28 for media relations, including social media outreach, to "maximize the state's presences as a top-tier travel destination" in the U.S. market.

Budget is $200K per year. Lou Hammond & Associates, New York, is the incumbent.

Utah's official brand, "Utah Life Elevated," was unveiled in 2006. Its substantial winter sports offerings use the tagline "The Greatest Snow on Earth." The state pitches its five national parks (Zion, Bryce Canyon, Capitol Reef, Canyonlands and Arches) as "The Mighty 5" and advertises in key West Coast markets like Los Angeles, Denver, Phoenix, Portland, San Francisco and Seattle.

The UOT plans a one-year contract with four option years.

Proposals are due June 18 (questions by June 11).

View the RFP (PDF)