Magazines in the U.S. have witnessed double-digit declines in newsstand revenues this year, according to a Newsstand Sales Results report from MagNet, a magazine industry group that supplies marketing data to the publishing industry.

Overall, U.S. newsstand magazine sales fell 10.1 percent during 2015’s third quarter, compared to the same period last year.

Of the five most successful magazine categories in the U.S., all save one experienced double-digit revenue drops. Celebrity magazines — which continue to be the biggest sellers in the U.S., accounting for 24.7 percent of all newsstand magazine sales — witnessed a 10.6 percent drop from last year. This was followed by women's magazines, which account for 13.4 percent of the market, and saw a decrease of 12.1 percent. Magazines focused on food/beverage — 6.9 percent of the market — fell 12.2 percent. Home improvement and gardening magazines — 7 percent of all newsstand magazine sales — slid 12.9 percent.

MagNet report

Interestingly enough, magazines in the game/puzzle/crossword category fared far better in revenue growth than any other type of magazine, growing 11.5 percent and accounting for a 4.9 percent market share. The only other categories to come close to this were magazines that focused on the outdoors — whose growth remained flat — and entertainment magazines, which fell only .9 percent.

The magazine category to see the biggest declines were those in the teen/children category, which fell 26.4 percent year-over-year, followed by general interest — which fell 19.4 percent — and business and finance, which witnessed 15.9 percent declines.

MagNet noted in the report that overall, weekly titles experienced more severe declines than titles published at other intervals.

Time Inc. remains the top publisher of newsstand magazines in the U.S., with 18 percent of the market share. That company witnessed a 11.3 percent decline in newsstand revenues compared to 2014’s third quarter. Bauer Publishing Group — which holds 10.9 percent of the newsstand market — fell 2.7 percent. American Media Inc. — 9.9 percent of the market — fell 13.1 percent. Heart Communications — 4.8 percent of the market — fell by 20.3, and Meredith — 4.3 percent of the market — fell by 16.1 percent.

Trusted Media Brands and Kappa Publishing Group experienced the most severe hits — both seeing 20.6 percent declines this year — followed by Hearst, whose magazine sales fell 20.3 percent.

The report did offer a few silver linings. Sell through efficiency — the percentage of wholesale magazines distributed to retailers that are sold by those outlets — actually improved in the third quarter, at 27.4 percent, compared to 26.5 percent in the first half of 2015. However, this uptick still accounted for a -1.8 percent loss from last year’s third quarter.

Moreover, a continuing trend of cover price increases appears to have slowed somewhat the overall revenue declines of newsstand magazines. MagNet reported that the average newsstand cover price of U.S. magazines was $5.38 in 2015's Q3, compared to last year's average cover price of $5.34.