Congloms Levy talks about Publicis reorg (Ad Age)

Healthcare The growing world of do it yourself health (M. Senak)

Corporate Seven trends chief comms. officers should track in 2016 (B. Pearson)

Trends A Yahoo break-up could be the start of lots of splits (HBR)

Execs Lessons about PR and business from 3 female execs (K. Kokalitcheva)

Firms How agencies can redefine cool by not trying too hard (M. Scrivner)

Social What brands can learn about social media from #Adele25 (Shift)

PR 101 Unusual ways of pitching for best results (K. Geier)