Burson-Marsteller has aligned with the security firm of former Secretary of Homeland Security Tom Ridge to provide cybersecurity and risk services to clients.
Ridge Global includes partner Howard Schmidt, a cybersecurity advisor to both Presidents Barack Obama and George W. Bush.
Burson US CEO Michael Law noted the increased sophistication and frequency of cyber attacks should be a wakeup call for business leaders, adding how executives respond to such incursions affects a company's "long-term reputation and bottom line."
The firms will collaborate for risk assessments, incident respond planning, stakeholder mapping and relationship development, spokesperson training and myriad related services to respond to incidents like phishing schemes, denial-of-service attacks, data breaches and ransomware.
Sarah Tyre is managing director of Burson's cybersecurity unit.
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