Virtual reality pioneer NextVR has picked Burson-Marsteller as its agency of record.
The Laguna Beach, CA company partners with entertainment brands — from sporting events to concerts, film productions and fashion shows — to capture and transmit live events in high definition, virtual reality form over the Internet.
Founded in 2009, NextVR currently holds more than 20 patents regarding the capture, transmission and display of virtual reality content.
Burson is charged with providing media relations, identifying new partnerships and promoting NextVR’s brand across key markets.
“We chose Burson-Marsteller because of the firm's deep experience and contacts in the sports and entertainment field that will enable us to grow our business across industries and markets,” NextVR senior VP of corporate strategy David Cramer said in a statement. "We were also impressed by Burson's clear analytical foundation and approach to client business. Burson-Marsteller is the perfect partner to help take NextVR, already known for 'revolutionizing entertainment as we know it,' to the next level.”
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