pep boysPublicly traded automotive service chain Pep Boys has engaged Joele Frank for PR support as it nixes a merger plan with Bridgestone Retail in favor of a larger cash offer from investor Carl Icahn.

Philadelphia-based Pep Boys said Wednesday that its board deemed Icahn's $15.50-per-share pitch a superior proposal to its October agreement and subsequent $15-per-share tender offer by Bridgestone. The board said it intends to terminate the Bridgestone deal.

Joele Frank founding partner Dan Katcher leads the Pep Boys work for the firm.

Proxy solicitation and financial comms. firm D.F. King & Co. is aiding Nashville-based Bridgestone.