Morgan Marketing & PRIrvine, CA-based Morgan Marketing & Public Relations has been sold to agency VP Kristin Daher.

Daher will now assume the role of agency president. The deal, the financial terms of which were not disclosed, becomes effective Jan. 1. Current employees and clients will be unaffected by the transaction.

The agency, which in 2015 celebrated its 25-year anniversary, provides marketing, media relations and event-planning services in the restaurant, retail, hospitality, real estate and legal industries. The agency has represented more than 100 brands, including Del Taco, Lugano Diamonds, Wienerschnitzel, Juice It Up!, Golden Island Gourmet Snacks and Philly’s Best.

"My decision to sell Morgan Marketing has been a bittersweet one. I am proud of what the agency has accomplished, along with its national reputation for producing high caliber creative work," said Morgan Marketing & Public Relations founder and president Melinda Morgan Kartsonis in a statement. "I am confident that my firm’s clients and employees are in the very best hands with Kristin. I’m proud to create this incredible opportunity for her and those who join Kristin on this exciting journey.”