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Content Why content strategy isn't enough (M. Fogelson)

2016 One bold content marketing prediction for 2016 (F. Strong)

Content How content marketers can tell better stories with data (A. Samuel)

PR Stepping up PR's PR (R. Kirschen)

Tools Should your brand be on Vine? (A. Loewy)

2016 Prepping your PR plans for '16 (J. Mollica)