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Time Inc. has appointed Jennifer L. Wong president of Time Inc. Digital, a newly created position.
Wong will be in charge of Time’s digital strategies and operations across its massive portfolio of 60 online brands, including Time, Sports Illustrated, Entertainment Weekly and People. She’ll report to chairman and CEO Joe Ripp, who said that Wong “will accelerate our digital transformation and help us realize the promise of our powerful media brands.”
Wong begins in her new role January 4.
Wong was previously chief business officer of lifestyle site PopSugar, a role she held for four years. Prior to that she was global head of business operations at AOL, where she oversaw style, travel, food, and home content sites in AOL's Huffington Post Media Group.
“Jen is an executive that is both highly analytical and creative," Ripp said in a statement. "She has a proven record growing digital content and commerce businesses. Jen has succeeded in complex organizations and achieved success at each company where she has worked.”
The New York Post reported yesterday that Time Inc. had mulled buying PopSugar outright earlier this year but ultimately declined.
Time, whose 2015 digital investments have been historic, last week inked a major video distribution deal with Hulu, Yahoo and Zealot Networks platforms, and in October acquired entertainment and lifestyle site HelloGiggles.
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