PRSA New York ChapterThe New York Chapter of PR Society of America, in a year-end membership drive, will provide up to $200 in extra benefits to those who join by Dec. 31.

New members will be enrolled in the chapter without having to pay the $90 dues. They will also be able to skip the regular national initiation fee of $65 and can also join one of the Society’s 14 sections at no extra cost.

The only payment required is the $255 annual dues. The code CPB15 must be used.

Richard Edelman of Edelman, Peter Finn of Finn Partners and Ed Moed of Peppercomm spent two hours with chapter members Dec. 8 describing the attributes they look for in new employees.

“2016 Digital Marketing Trends for PR Professionals—the Future of Omnichannel Marketing,” is the title of a panel Jan. 19 at Anchin, Block & Anchin, 1375 Broadway (37-38 sts.).

Linda Krebs of LKPR is chapter president.