Reputation After tough 2015, Whole Foods ready to change the story (AAS)

2015 The funny, weird, elaborate, terrible - media errors from 2015 (Poynter)

Corporate How to run a million-dollar PR campaign on a dime (A&P)

Corporate Alibaba struggles with knock-off reputation (Bloomberg)

Crisis Volkswagen: The toughest PR job of 2015 (Independent)

Truthiness Why this is the final column (Wash Post)

Media James Murdoch on media in 2016 (Time)