new mexicoNew Orleans-based Deveney has won a shoot-out for New Mexico's tourism PR account.

The "Land of Enchantment" released an RFP in October for the estimated $100K-a-year pact, previously handled by Tucker & Associates.

Heather Briganti, communications director for the NM Tourism Department, said Deveney will help pitch the state's "unique culture, cuisine and experiences to a wider audience."

The work begins on Jan. 1, 2016. The inital pact can be renewed for three years.

John Deveney heads the eponymous firm, which has worked New Orleans' travel PR for several years. He said the firm is "beyond excited" to pitch the state nationally.