2016 4 insider views of forces that will change PR in 2016 (B. Pearson)
Tactics Are press releases outdated? (L. Siegel)
Crisis 'Das Auto' no more: Volkswagen plans image offensive (Reuters)
Media Bezos takes hands-on role at Wash Post (WSJ)
PA PR firm in billion-dollar battle for Puerto Rico's future (NYT)
Tech The problem with marketing automation (M. Shearer)
Tech Snapchat gets political & more social media changes in 2015 (A. Searles)
SEO Brands that won (and lost) Google in 2015 (P. Meyers)
Tactics 3 lessons from this season's best holiday social media promotions (R. Morton)
Native Ads FTC enforcement policy statement on native ads (FTC)
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