Healthcare agency Pascale Communications has officially moved into global waters, with the formation of an international business unit designed to assist multi-market clients and their campaigns by connecting the world’s healthcare community.
PCGlobal, which officially launched in December, will offer opportunities for agency teams to partner and assist international clients with a range of healthcare PR and communications services. In a statement, the New York-based agency said PCGlobal’s formation “recognizes the growing importance of multinational communication efforts and coordinated strategic thinking that can be filtered down to local needs.”
As part of the initiative, Pascale has inked a strategic partnership with London-based independent agency Say Communications to expand the unit’s capabilities.
To lead PCGlobal, Pascale has hired London-based PR and marketing consultant Laura Cameron as its global executive. Cameron will head client relations and business development efforts for the newly formed unit.
According to Pascale Communications founder and CEO Georgette Pascale, the launch follows years of collaborative work with the agency’s network of international partners.
“After more than a decade working alongside some of the smartest, most exciting clients in the industry, and with the sharpest, most passionate PR team I have ever been a part of, we are thrilled to carve out a global presence and continue to contribute to the success of our clients,” Pascale said.
Lo Isidro, senior director at Real Chemistry with more than a decade of strategic communications and PA experience, has joined Narrative Strategies.
Nelson Fernandez, former North American chair of APCO Worldwide and managing director of Burson-Marsteller, has joined Volunteers in Medicine Berkshires as director of communications and PA.
Lilit Bargar, who was most recently an EVP in the healthcare practice at Weber Shandwick, comes on board at GCI Health as EVP, corporate practice lead.
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