Bianchi Public Relations has been named agency of record for SRG Global, Inc.
SRG manufactures chrome plated plastic parts for the automotive and commercial truck industries, as well as for consumer goods such as household appliances.
The company is headquartered in Warren, MI, and has manufacturing operations in Europe and Asia. It is a wholly owned subsidiary of Guardian Industries Corp.
Bianchi PR will provide PR counsel and media relations support for SRG, and will promote SRG’s brand globally by bringing attention to the company’s technologies and capabilities, particularly highlighting SRG’s commitment to sustainably and environmental issues.
Troy, MI.-based Bianchi PR, which was founded in 1992, specializes in the automotive sector. Clients include Cooper Standard, Munro & Associates, Schaeffler Group and ZF TRW Automotive.
Laura Anderson, who rose to VP/GM of global communications and events in a nearly 20 year stint at Intel, will take on the Americas technology chair at Burson following the completion of the BCW and H+K merger on July 1.
WE Communications has partnered with ROKK Solutions to form the WE ROKK AI service.
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