CurrentIconic brand Radio Flyer, Inc. has named Current its PR agency of record.

Chicago-based Radio Flyer, best known for childhood mainstay product Little Red Wagon, also manufactures scooters, tricycles and bicycles. The famous toy company, which was founded in 1917, marks its centennial anniversary next year.

Current will execute communications programs for Radio Flyer, focusing on new product launches, brand awareness and ongoing media relations work. The account will be managed out of the Interpublic unit’s Chicago office, under the leadership of executive VP Amy Colton.

“Brands don’t get more iconic than Radio Flyer — everyone has a personal wagon story,” Current president Virginia Devlin said in a statement. "We’re looking forward to celebrating those memories while also showing how Radio Flyer plans to stay relevant and exciting for families for decades to come.”

Current, which was founded in 2006 and holds additional offices in New York, Dallas, Los Angeles and San Francisco, specializes in consumer products, food and beverage, home, travel and wellness.