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Interpublic unit Current has hired Erica Archambault McCabe, who will serve as executive vice president in that agency’s San Francisco office.
McCabe is a former marketing executive at clothing and accessories giant Gap Inc., where she served as senior director of brand engagement and managed the retailer’s PR, digital and social media programs. Prior to Gap, McCabe was senior director of global public relations at Levi Strauss & Co., where she worked for seven years.
At Current, McCabe will oversee the teams responsible for client Clorox Company, which includes brands such as Hidden Valley, Kingsford and Liquid Plumr. She will also spearhead new business opportunities for the agency in the Bay area.
Current founder and president Virginia Devlin said McCabe will make “a fantastic addition to our California leadership team, with a proven track record of developing innovative marketing programs and building, leading and motivating successful teams.”
Chicago-headquartered Current, which specializes in consumer products, food and beverage, home, travel and wellness, holds additional offices in New York, Dallas and Los Angeles.
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