Kowa Pharmaceuticals America and Eli Lilly and Company, working with Makovsky, took home Best in Show honors from PRSA-NY at the chapter's annual Big Apple Award's ceremony in New York May 24.

The campaign supported Kowa and Lily's USAGE -- Understanding Statin Use in America and Gaps in Education – survey on cholesterol and statin use and perceptions among Americans.

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Carmichael Lynch Spong was the top winner with seven Big Apples, followed by multiple winners Coyne PR (4), 360 PR and Ruder Finn (3), and MSLGroup, M Booth, CRT/tanaka and Emanate (2).

CLS was awarded for its work for Save-a-Lot, Calphalon, Shewin-Williams, while Coyne cleaned on behalf of clients like Banfield Pet Hospital, Humana, and Simon Graduate School of Business at the Univ. of Rochester.

David Ushery of NBC 4 New York was given the chapter's first Big Apple Award for Excellence in Journalism. Paul Gennaro, senior VP of corporate comms. of AECOM, received the John W. Hill Award for leadership in PR.

David Grant, founder/president of LVM Group, was given the Philip Dorf Award for mentorship, while Ruder Finn senior VP Emmanuel Tchividjian was honored with the President's Award for contributions to the chapter.

More than 200 industry pros attended the event at the Mandarin Oriental Hotel, the chapter's 26th Big Apple ceremony.

Fleishman-Hillard's TogoRun healthcare PR unit took home the Apple for Best Use of Research, Measurement and Evaluation for its work with Bristol-Myers Squibb on the "SHE: The Untold Story of HIV" campaign.

Full list of winners:

Community Relations: Business Products & Services

Humana Pedals Toward Healthier Communities at the 2012 Republican & Democratic National Conventions, Humana, Inc. with Coyne Public Relations

Reputation & Brand Management: Business

Save-A-Lot Shows Families How To Fuel Up For Less, Save-A-Lot with Carmichael Lynch Spong

Reputation & Brand Management: Government, Associations & Non-Profit Organizations

Love to the Rescue at Shriners Hospitals for Children, Shriners Hospitals for Children with MSLGROUP North America

Reputation & Brand Management: Campaigns with Budgets of $100,000 or Less

Banfield Pet Hospital State of Pet Health/Name Trends, Banfield Pet Hospital with Coyne Public Relations

Events & Observances (One to Seven Days): Business

Entenmann's Celebrates the 75th National Donut Day, Entenmann's with Freeman Public Relations

Events & Observances (One to Seven Days): Government, Associations & Non-Profit Organizations

Fifth International Scientific Symposium on Tea & Human Health, Tea Council of the USA with Pollock Communications, Inc

Events & Observances (One to Seven Days): Campaigns with Budgets of $100,000 or Less

Arby's Introduces New Turkey Roasters, Arby's Restaurant Group, Inc. with Hunter Public Relations

Events & Observances (More Than Seven Days): Business

Humana Pedals Toward Healthier Communities at the 2012 Republican & Democratic National Conventions, Humana, Inc. with Coyne Public Relations

Events & Observances (More Than Seven Days): Government, Associations & Non-Profit Organizations

The Team Behind the Team: Inspiring Americans to Help 'Raise Our Flag', United States Olympic Committee with Cohn & Wolfe

Public Service: Business

Small Business Saturday, American Express OPEN with M Booth

Public Service: Government, Associations & Non-Profit Organizations

The Medicine Abuse Project: Preventing Half a Million Teens from Abusing Medicine, Partnership at Drugfree.org with CRT/tanaka

Public Service: Campaigns with Budgets of $100,000 or Less

Ruder Finn Supports Caribou Coffee to Raise Highest Amount Ever for 17th Annual Amy's Blend Program, Caribou Coffee Company with Ruder Finn

* Public Affairs: Business Products & Services

SHE: The Untold Story of HIV, Bristol-Myers Squibb with TogoRun (+ Best Use of Research)

* Marketing Consumer Products: Healthcare

USAGE Survey: Taking on America's Number One Killer, Kowa Pharmaceuticals America, Inc. and Eli Lilly and Company with Makovsky (+ Best of the Best)

Marketing Consumer Products: Food, Beverage & Hospitality

Merrick Throws Dogs More Than A Bone With Real Food Revolution, Merrick Pet Care with Carmichael Lynch Spong

Marketing Consumer Products: Packaged Goods

Take A Load Off, Procter & Gamble with Citizen Paine

Marketing Consumer Products: Non-Packaged Goods

Philips Norelco Beard Wars, Philips Norelco with OneVoice

Marketing Consumer Products: Other

Canvas Lands' End Arrivals - First-Ever "Blog-Up Shop", Lands' End with M Booth

Marketing Consumer Products: Campaigns with Budgets of $100,000 or Less

Glidden and Emanate Encourage Bloggers to Test, Learn & Purchase Glidden Brilliance Collection Paint Testers Available at Walmart, Glidden with Emanate

Marketing Consumer Services: Travel, Tourism & Hospitality

Emanate and Celebrity Cruises Present 'A Taste of Modern Luxury', Celebrity Cruises with Emanate

Marketing Consumer Services: Other

Getting Savored on Consumers,' Restaurants' and Acquirers' Menus, Savored with 360 Public Relations

Marketing Consumer Services: Campaigns with Budgets of $100,000 or Less

Getting Savored on Consumers', Restaurants' and Acquirers' Menus, Savored with 360 Public Relations

Marketing Business-to-Business: Professional & Financial Services

Citi Builds Upon Its 200-Year Commitment to Enabling Urban Progress, Citi with Edelman

Marketing Business: Business-to-Business, Other

Shining the Spotlight on a World-Class Institution, Simon Graduate School of Business at the University of Rochester with Coyne Public Relations

Marketing Business-to-Business: Campaigns with Budgets of $100,000 or Less

Healthcare Real Estate Advisors: Competing with Giants for Obama-Care "Opportunities," Healthcare Real Estate Advisors with Zlokower Company Public Relations

Global Communications: Campaigns with Budgets over $100,000

P&G builds consumer loyalty during the London 2012 Olympics by thanking moms everywhere for doing the hardest and best job in the world, Procter & Gamble (P&G) with Marina Maher Communications

Issues Management: Government, Associations & Non-Profit Organizations

The American Urological Association Protests Controversial Government Task Force Recommendation, The American Urological Association with Ruder Finn

Multicultural Public Relations: Business

Avocados: Authentic, Healthy, and Distinctly Mexican, Avocados from Mexico with CRT/tanaka

Integrated Communications: Consumer Products & Services

Save-A-Lot Shows Families How To Fuel Up for Less, Save-A-Lot with Carmichael Lynch Spong

Integrated Communications: Government, Associations & Non-Profit Organizations

Love to the Rescue at Shriners Hospitals for Children, Shriners Hospitals for Children with MSLGROUP North America & Leo Burnett Business

Integrated Communications: Campaigns with Budgets of $100,000 or Less 

Mix It, Match It and Make It Your Own: Calphalon Revolutionizes "Your Set" of Cookware, Calphalon with Carmichael Lynch Spong

New Media/Social Media Campaign: Consumer Products & Services

National Painting Week Inspires Consumers with Color, Sherwin-Williams with Carmichael Lynch Spong

New Media/Social Media Campaign: Government, Associations & Non-Profit Organizations

Putting Connecticut Back on the Map: Launching a New Brand for CT, Connecticut Dept. of Economic and Community Development and its Office of Tourism with Fleishman-Hillard

New Media/Social Media Campaign: Campaigns with Budgets of $100,000 or Less

Creating New Social Media Lather for Alberto VO5, High Ridge Brands with 360 Public Relations

Corporate Social Responsibility: Business

Brewing the American Dream, The Boston Beer Company with Stanton Public Relations & Marketing

Corporate Social Responsibility: Campaigns with Budgets of $100,000 or Less

Ruder Finn Supports Caribou Coffee to Raise Highest Amount Ever for 17th Annual Amy's Blend Program, Caribou Coffee Company, Inc. with Ruder Finn

Annual Reports

Preserving Dignity: 2011 Annual Report, Catholic Charities Brooklyn and Queens

Use of Broadcast (Including Video News Release, B-Roll, Satellite Media Tour & Online Distribution)

Mix It, Match It and Make It Your Own: Calphalon Revolutionizes "Your Set" of Cookware, Calphalon with Carmichael Lynch Spong

Website (New or Newly Designed)

Powerful Ideas That Ignite Momentum: New Website Shows Creative Firepower, with Carmichael Lynch Spong

Innovation & Technology

Accenture Outlook iPad App, Accenture with Iridium Group/Omobono
 
(* = best in show)