NasdaqNasdaq has launched Nasdaq IR Insight, the stock exchange's next generation platform designed for financial executives and investor relations pros.

According to Nasdaq executives in a statement, IR Insight was built through an extensive collaboration process with IRO clients and is designed to improve data intelligence and enhance decision making in the IR environment, by offering “an integrated, contextualized view of those activities in an intuitive user interface.”

Described as a “one-stop hub” for financial executives, IR Insight allows listed companies to communicate quickly and accurately, and enables financial executives to monitor and analyze the markets, as well as companies’ and peers’ stock.

The platform features a customizable dashboard allowing financial pros to hone in on variables affecting stock, offers sell-side analysis and contact data for buy-side firms, and facilitates investor targeting by offering monitor outreach efforts and insight into factors behind trading decisions. The platform also allows financial pros to incorporate day-to-day workflow, plan investor meetings and manage company events via tools that are linkable to Microsoft products.

The new platform, which is being offered by Nasdaq subsidiary Nasdaq Corporate Solutions, succeeds former platform Thomson One, which Nasdaq acquired in 2013 when it purchased Thomson Reuters Corp’s IR, PR and multimedia divisions in a deal worth a reported $390 million.

Nasdaq president and COO Adena Friedman said IR Insight would “greatly advance the ability for public companies to manage their investor relations efforts around the globe.”

“We have invested a significant amount of financial and intellectual capital to deeply understand what the senior executive suite needs in terms of intelligence and workflows to engage successfully with their investors," Friedman said. "Not only do we think that Nasdaq IR Insight will tremendously improve efficiency in investor interactions, we also believe the platform will allow financial executives to elevate their work by providing actionable intelligence and market insights.”

The launch marks Nasdaq’ first phase in wider rollout, as the stock exchange later plans to expand the platform’s technology and design across its suite of products.