Confectioner Russell Stover has brought in FleishmanHillard to mold its PR as AOR.
The work covers social media, digital and PR for the Kansas City-based company, purchased by chocolatier Lindt in 2014.
FH's Chicago outpost will lead the work with assists from Kansas City and St. Louis. FH edged a single finalist after a competive pitch process.
Russell Stover traces its roots to Clara Stover's Denver candy shop in the 1920s. It did not have previously have an AOR for PR.
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