Brunswick Group has named partner Maria Figueroa Kupcu head of its New York office.
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The former Penn, Schoen & Berland direcvtor is a nine-year veteran of Brunswick's New York outpost. Her global pedigree includes stints as an assistant director for the Council on Foreign Relations and policy analyst for the United Nations Development Programme.
US managing partner Nick Lovegrove said Kupcu emerged as a "natural leader" for the office. Her client work has included PepsiCo's Performance with a Purpose push and Anheuser-Busch InBev's Better World campaign.
Susan Gilchrist is CEO of the global financial communications and corporate affairs firm.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
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Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
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