Dennis Kneale, former managing editor of Forbes and senior editor for the Wall Street Journal, has moved to Sitrick and Company in New York.

Kneale & PfeiferKneale & Pfeifer

The Los Angeles-based crisis firm also signed on Stuart Pfeifer, a healthcare and biotech staff writer for the Los Angeles Times until 2015, and Robin Mayper, an LA Times researcher, as director of research.

Kneale has been a PR consultant for the past two years since exiting CNBC and Fox Business Network.

Chair and CEO Michael Sitrick said the firm's growth precipitated the hires. "We are extremely pleased to be able to add individuals with the track records and depth of experience that Dennis Kneale, Stuart Pfeifer and Robin Mayper bring to our team of former journalists, business executives and attorneys," he said.