Irvine, CA-based Morgan Marketing & Public Relations, which was sold in December by founder and president Melinda Morgan Kartsonis, has rebranded and reopened its doors in neighboring Santa Ana as creative agency Powerhouse Public Relations.
|
|
Powerhouse specializes in franchised restaurant brands. The agency, which will provide media relations, communications strategies and social media services, maintains a current roster of clients that includes Del Taco, Wienerschnitzel, Pieology Pizzeria, Juice It Up! and Philly’s Best Cheesesteaks.
Powerhouse Public Relations president and founder Kristin Daher, who was previously Morgan Marketing VP, purchased the 25-year-old agency from Kartsonis in December for an undisclosed amount. That deal became effective Jan. 1. All Morgan Marketing employees remained after the transition.
What the biggest meal of the day can teach us about serving up effective nutrition communications campaigns.
Tips to refine and amplify your CPG brand strategy to win in 2024 and beyond.
Strategic communications strategies for success in the growing “food is medicine” movement.
How brands can authentically communicate sustainability issues and create a brand experience that’s compatible with consumers’ values.
Communicating the effects that climate change and a growing world population have on our food system—and why change is needed.
Have a comment? Send it to 
No comments have been submitted for this story yet.