He was recently CEO and market leader of B-M's Mainland China group of five offices.
Deri spent a decade at Edelman, where he led the No. 1 independent firm's corporate social responsibility and sustainability practice of 110 staffers in 15 offices.
He has counseled multinationals such as General Electric, Korea’s Samsung and China’s Huawei along with the World Business Council for Sustainable Development and the Government of Abu Dhabi.
Deri is based in the New York outpost of San Francisco-headquartered WCG. He reports to W20 president Bob Pearson, alum of GCI Group (Americas president), Novartis (global PR chief) and Dell (VP-communities & conversations).
Jim Weiss, WCG founder and W20 CEO, told O’Dwyer’s he expects Deri to open doors for the firm.
W20 is the No. 4 firm ranked by O'Dwyer's, posting $62M in 2012 fees.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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