Mfa, Ltd. has signed Philadelphia-based non-profit organization Back on My Feet as agency of record.

Back On My FeetBack on My Feet is a homeless advocacy group that helps establish self-sufficiency in that community through the activity of running. The national organization, which was founded in 2007, offers community services for the homeless, as well as housing and employment opportunities, and has helped more than 5,500 individuals to date. The organization currently operates in 11 cities.

As AOR, Mfa will aid Back on My Feet by raising awareness of the organization’s mission and impact, and will introduce Back on My Feet to national and regional audiences.

New York-based Mfa — formerly known as Missy Farren & Associates — specializes in food, travel, sports, crisis and social responsibility. The agency was founded in 1994.