The Uganda Tourism Board has hired a trio of PR firms for the first time to target its main travel markets of the US, UK and Germany.

ugandaPHG Consulting, with operations in Chicago, New York and Washington, will tackle North America for the east African nation. Nottingham, UK-based Kamageo will promote the country in the UK and Ireland, while KPRN works Germany, Austria and Switzerland.

Tourism Board CEO Stephen Asiimwe said it is the first time the country is using agencies in source travel markets. Among Uganda's attractions are Bwindi Impenetrable National Park, Lake Bunyonyi, City of Kampala, Queen Elizabeth National Park, and Nile River.

The World Bank's Competiveness and Enterprises Development Project is footing the bill. Tourism officials blame the west African Ebola outbreak last year, as well as terrorism in neighboring Kenya for hindering travel to Uganada.

On the political front, the former British colony and land of Idi Amin slates a presidential election for Feb. 18, sparking a Jan. 25 US State Dept. warning for US citizens to "exercise caution and remain abreast of the security situation." during the election period through mid-March.

Pitched as "the Pearl of Africa," the country drew about 1.3M tourists in 2014.