Olson Engage has picked up US PR duties for Jim Beam Bourbon, after a competitive review.
Edelman previously handled the business.
Dan Cohen, PR director for the brand's owner, No. 3 global spirits company Beam Suntory, said his company liked Olson's track record of "bringing big creative ideas to life for great brands."
Japan's Suntory holdings bought Jim Beam for $18B in 2014.
Bryan Specht, president of Chicago-based OE, said the firm is "humbled" by the opportunity.
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