New York-based travel and hospitality agency Spring O’Brien has been appointed agency of record for the Harley-Davidson Museum.
Located in Milwaukee, the 130,000-square-foot Harley-Davidson Museum celebrates the iconic American motorcycle manufacturer’s 113-year history, offering galleries boasting artifacts, an engine room, and nearly 500 vintage and modern Harley-Davidson models. The museum, which was opened in 2008, attracts an estimated 300,000 visitors every year.
As AOR, Spring O’Brien will be responsible for positioning the museum as a travel destination through national media coverage.
Spring O'Brien, which celebrates its 34th anniversary this year, was acquired in December by Los Angeles-based Myriad Marketing.
Weber Shandwick is providing PR and marketing communications services to the Moroccan National Tourist Office in New York.
Finn Partners has filed its six-month contract with the Bahamas Ministry of Tourism, Investments & Aviation, which is worth $240K.
Weber Shandwick wrapped up its work for the Ministry of Bahamas at the end of 2023.
The Aruba Tourism Authority is boosting its budget 29.4 percent to $2.2M at Zeno Group, according to its 2024 contract, effective Jan. 1.
As inflation continues to impact spending, consumers are revisiting their list of what they’re willing to spend more of their money on. Luckily for those in the travel industry, experiences seem to be trending up on the “splurge” list. 
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