PR and marketing group Next 15 said US growth propelled an eight percent gain in organic revenue for the eleven months ended Dec. 31, 2015.
Revenues topped $169M for the period, up 19% over the same period of 2014. The group said momentum in the US and UK remains strong, in part because of an increased proportion of revenue from digital products and services.
Next 15's agencies include Bite, The OutCast Agency, Text 100, M Booth and The BlueshirtGroup.
Abandon traditional content plans focused on a linear buyer progression and instead embrace a consumer journey where no matter which direction they travel, they get what they need, stressed marketing pro Ashley Faus during O'Dwyer's webinar Apr. 2.
Freelance marketers and the companies that hire them are both satisfied with the current work arrangements they have and anticipate the volume of freelance opportunities to increase in the future, according to new data on the growing freelance marketing economy.
Home Depot's new attempt to occupy two market positions at once will require careful positioning strategy and execution to make it work.
Verizon snags Peloton Interactive chief marketing officer Leslie Berland as its new CMO, effective Jan. 9. Berland succeeds Diego Scotti, who left Verizon earlier this year. 
Norm de Greve, who has been CMO at CVS Health since 2015, is taking the top marketing job at General Motors, effective July 31.
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