UK-based Freuds has acquired tech PR maven Brooke Hammerling's Brew Media Relations in a deal worth $15M.
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Hammerling, a former Zeno VP, started Brew in 2005, building up to a 20-staffer firm and operating out of New York, Los Angeles and San Francisco. It quickly developed a reputation for taking start-up and early-stage companies to prominence, financing and acquisitions through PR.
Freuds is the firm of London pro Matthew Freud, who bought back his firm from Publicis in 2011. He has not had a US office since 2009.
Freuds CEO Andrew McGuinness said the deal expands the firm's international operations and gives it a footprint across both coasts of the US. He also sees an entryway to tech PR business in Europe.
Dena Cook, a former Zeno colleague and veteran of FleishmanHillard, GolinHarris and MSL, is CEO of Brew. Clients include Jawbone, Netsuite, Samsung and Oracle.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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