DCIThe Hangzhou Tourism Commission, the governmental body overseeing tourism for the city of Hangzhou in China’s Zhejiang Province, has named Development Counsellors International agency of record for the purpose of positioning that city as a tourism destination among North American travelers.

Hangzhou is the capital and largest city in Eastern China’s Zhejiang Province. The city has boasted tremendous growth in recent years, due in part to a burgeoning tech sector. (The city is home to Chinese e-commerce giant Alibaba.) In September, Hangzhou will become the first Chinese city to host the G20 Summit. The New York Times in January named the city one its “52 Places to Go in 2016.”

As AOR, DCI will embark on an integrated travel trade and media campaign for the city throughout North America, for the purpose of raising awareness of Hangzhou and positioning the city as a leading Asia travel destination.

Economic development and tourism marketing agency DCI, which holds offices in New York, Denver, Los Angeles and Toronto, took in more than $9 million in travel and tourism related net fees in 2014, according to O’Dwyer’s rankings of PR firms.