Netherlands-based rail pass company Eurail Group has selected travel and hospitality agency Spring O’Brien & Co. for the purpose of promoting European train travel to North American audiences.
A name synonymous with European rail travel, Eurail markets and sells a variety of passes and tickets for railroad travel through 28 countries in Europe, including its world-famous "Eurail pass," which can be purchased only by non-European residents. Owned by Europe’s rail and shipping carriers, the Utrecht-headquartered company was founded in 2001 and sells more than 330,000 Eurail passes each year. Eurail currently has three North America distributors: ACP Travel, STA Travel and Rail Europe.
As Eurail’s North American agency of record, Spring O’Brien will now provide PR and marketing support for the company and its rail products throughout North America, communicating with key media to promote the passes as well as the experience of traveling throughout Europe via train.
“Travel by rail in Europe is a great way to meet the local people and get a flavor of the country you're traveling in," Spring O’Brien President Chris Spring told O'Dwyer's. "The trains travel from city center to city center with much less hassle than flying. Our job for Eurail is to highlight the romance and ease of train travel for North Americans who want an authentic experience.”
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