Finn Partners has appointed Jeff Hentz to the role of partner, Finn Partners Travel/Lifestyle. He'll guide global travel marketing services and trade sales within the agency’s travel and lifestyle practice.

Jeff HentzJeff Hentz

Hentz comes to Finn Partners from tourism marketing company Catalyst Destinations International, where he was managing partner and chief strategist. Prior to that he served as president and CEO of the Daytona Beach Convention & Visitors Bureau and was chairman of Visit California's High Sierra Tourism Council. He also held travel marketing leadership roles at Ocean Club Cruises, Destination Yosemite, Tourism Marketing Consultants, United Vacations and Disney’s Premier Cruise Lines.

Hentz will now head a portfolio of services within Finn Partners’ global travel practice, which serves destinations, airlines, cruises, visitors bureaus, tourism offices and hotels and resorts.

Finn Partners managing partner and travel practice director Gail L. Moaney said Hentz’s “experience, combined with our existing resources, brings a new level of tourism marketing and communications services to clients by offering sales and marketing trade services to support the building of tourism infrastructures in emerging destinations around the world.”

New York-based Finn Partners accounted for nearly $7 million in travel and tourism related net fees in 2014, according to O’Dwyer’s rankings of PR firms.